close
close
Sun. Jul 14th, 2024

Molson Coors takes production of Peroni Nastro Azzurro in-house

By Vaseline May30,2024

Molson Coors is moving production of its licensed Italian beer brand Peroni Nastro Azzurro to the US.

The American brewer will start production of Peroni Nastro Azzurro in-house at its brewery in Albany this summer. Brewing and packaging of the alcohol-free brand Peroni Nastro Azzurro 0.0 remains in Italy.

Japanese brewer Asahi Group owns the Italian beer brand Peroni, after buying it from SABMiller in 2016.

“By owning the brewing process, Molson Coors can better serve its network of distributors and customers in the U.S.,” said Brian Erhardt, Chief Supply Officer of Molson Coors.

Manufacturing the Peroni Nastro Azzurro brand in the U.S. gives Molson Coors more room to expand the brand while reducing overseas supply issues and costs. The group will begin barrel production in the summer and can production will begin in 2025.

The US market has seen production moves in recent years with companies favoring local production for international brands.

Gain access to the most comprehensive company profiles on the market, powered by GlobalData. Save hours of research. Gain competitive advantage.

Company Profile – Free Sample

Your download email will arrive shortly

We have confidence in the unique quality of our company profiles. However, we want you to make the most beneficial decision for your business. That’s why we offer you a free sample that you can download by submitting the form below.

By GlobalData







Please visit our Privacy Policy to learn more about our services, how we may use, process and share your personal data, including information about your rights in relation to your personal data and how to unsubscribe from future marketing communications. Our services are intended for business subscribers and you warrant that the email address provided is your business email address.

Japanese group Sapporo bought San Diego-based Stone Brewing in 2022 in a $165 million deal. The brewer is using Stone’s two U.S. production facilities to expand production of its flagship eponymous beer in the United States.

Anheuser-Busch InBev (AB InBev) has brought production of its Stella Artois, Bass and Beck’s brands home.

Speaking about AB InBev’s Stella Artois promotion last year, Rabobank analysts Francois Sonneville and Jim Watson said: “One of the reasons why brewers are reluctant to brew imported beer locally in the US is concern about the impact on brand perception.

“There was significant resistance to the Beck’s brand when consumers learned that the German brand was brewed in the US.”

Molson Coors’ Erhardt seems to want to get ahead of these concerns this week, saying: “We have been working closely with Peroni’s talented master brewers over the past few months to ensure we stay true to the brand’s crisp, refreshing taste and honor the original character. recipe from 1963.”


Related Post