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Sun. Jul 14th, 2024

Stayntouch launches UpsellPRO, powered by feature-based selling and dynamic pricing

By Vaseline May30,2024

UpsellPRO enables hotels to unbundle room reservations and sell individual room features based on specific features, This results in a 23 percent increase in upsell revenuemaximizing profitability and improving guest personalization.

BETHESDA, Md., May 30, 2024 /PRNewswire/ — Keep touchinga global leader in cloud hotel property management systems (PMS) and guest-facing technology, unveiled UpsellPRO, an advanced upselling tool designed to expand and maximize revenue opportunities for hotels. Powered by Attribute-Based Selling (ABS) and dynamic pricing, UpsellPRO enables hotels to unbundle room reservations and promote individual room features to guests during the booking process. UpsellPRO is available as a built-in product within Stayntouch PMS, dramatically building on the company’s existing upselling capabilities.

Hotel guests continue to be challenged and hindered by rising costs and the limitations of older technologies, which limit control over their room purchases and bookings. According to a 2021 joint report released by Stayntouch and the NYU Tisch Center of Hospitality68 percent of travelers believe ABS would provide clarity when booking a hotel, with 46 percent willing to pay more to select their preferred room features. In addition to delivering ABS without fundamentally changing the existing hotel distribution model, UpsellPRO provides the functionality that allows travelers to pick and choose their preferred features and services during their stay, while also providing hotels with new opportunities to increase revenue from additional services and rooms.

Additional features and benefits include:

  • Instant availability, dynamic pricing and easy onboarding and implementation:UpsellPRO automatically sets prices to maximize conversions, so hotels don’t have to set prices manually. Once easily activated within Stayntouch PMS, UpsellPRO works within a hotel’s existing room category-focused inventory model.
  • Increased sales and conversions—ABS drives a 23 percent increase in upsell revenue through attractive upsell options across price points, allowing guests to personalize their stay and maximizing revenue for hotels within each room category. Feature-based upsell options can include features such as ocean views, hardwood floors, or special check-in services. Prices are automated and vary based on demand.
  • A hyper-personal guest experience—This allows guests to choose room layouts, add additional services and opt for early check-in or an extended stay to tailor their on-site experience. Using existing room categories and hotel inventory models, hotel operators can implement ABS strategies without additional technology investments.
  • Automated mobile and kiosk-based upsell and cross-sell offers:Provides automated offers for room upgrades, amenities and early check-in/late check-out for revenue, accessible directly from the guest’s smartphone or hotel welcome kiosk.
  • Real-time consumer and performance data:Provides nuanced information about guests’ room preferences and price sensitivity. Hotels can use ABS data to further analyze their performance over time and understand the value and demand behind each of their features, services or amenities.

Then HoganChief Product Officer, Stayntouch, said: “We are excited to unveil Stayntouch UpsellPRO to the hospitality industry as the latest in our suite of defining technology. ABS will change the way travelers interact with hotels and contribute to the evolution of our industry by giving guests more control and a greater variety of options, and improved visibility into their stay before they finish booking. For our hotel partners, ABS will generate new revenue opportunities as it fits perfectly with properties with diverse offerings and helps UpsellPRO support seamless operations.”

Stayntouch will demonstrate UpsellPRO at HITEC 2024 Charlotte, NCby June 24-27. Event visitors can do that book an appointment with Stayntouch bee Booth #451 for more information about UpsellPRO and Stayntouch PMS.

About Stayntouch
Stayntouch offers a cloud-native, fully featured hotel management system (PMS) with over 1,200 best-in-class integrations. Its intuitive design and flexible capabilities help hoteliers streamline operations, increase revenue, increase profits and engage guests. The innovative UpsellPRO feature, powered by Attribute-Based Selling (ABS) and dynamic pricing, allows hotels to unbundle reservations and market individual room features during the booking process, creating expanded revenue opportunities. In addition, Stayntouch offers an extensive technology package for seamless booking, payment, channel management and digital guest check-in. Backed by a team of professionals with deep experience in the hospitality sector, Stayntouch is a trusted partner for leading management companies, innovative independent brands and iconic independent properties. For more information visit www.stayntouch.com.

SOURCE Stayntouch

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