Sun. Jul 14th, 2024

Anantara Hotels & Resorts renews brand

By Vaseline May27,2024

Anantara Hotels & Resorts celebrates its 50th milestone with a renewed brand identity.

The brand’s updated look builds on Anantara’s 23-year legacy and is designed to capture the imagination of today’s traveler, while honoring the brand’s roots in experiential luxury.

A billboard with the renewed brand identity of Anantara Hotels & Resorts

The redesigned Anantara identity introduces several key updates, such as simplifying the name from Anantara Hotels, Resorts & Spas to Anantara Hotels & Resorts; a renewed logo with a contemporary look while retaining the signature icon: the ‘Naam Jai’ water pitcher and traditional triangular cushions; as well as a new slogan Unforgettable trips.

Brand enhancements include modernized design elements with a refined color palette and elegant typography; new identities for Anantara Spa, Designer Dining and Spice Spoons by Anantara; and a refined service culture with enhanced service standards and team member training programs to take the Anantara guest experience to the next level.

The rebranding initiative has begun with the rollout of the new logo and visual identity across Anantara’s digital assets, with guests experiencing more tangible changes to on-site services and experiences in the coming months.

“Anantara’s new visual identity and evolved experiences and concepts will redefine how guests see and interact with the brand, and elevate us into a space less cluttered by other luxury hotel brands,” said Ian Di Tullio, Chief Commercial Officer of Minor Hotels , the parent company of Anantara.

“This will be underpinned by a greater focus on deep-rooted sustainability, both in terms of how we help the environment and local communities, and how guests experience our hotels and resorts.”

Since its founding in 2001, with the opening of its first resort in Hua Hin, Thailand, Anantara has built a portfolio spanning Asia, Europe, the Middle East, the Indian Ocean and Africa. The brand will continue its global expansion in the coming months, making its debut in India later in 2024 with the Anantara Jaipur Hotel, in addition to new openings in Bali (4Q2024) and Zambia (early 2025).

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