Sun. Jul 14th, 2024

The price of food is a major barrier to providing healthy food to children.

By Vaseline Jun10,2024

A new study, commissioned for Healthy Eating Week (June 10-14, 2024) by the British Nutrition Foundation and conducted by YouGov, found that the price of healthier food is the main factor stopping parents from introducing their children to a healthy diet. to give.

In this study, 1,007 British parents of children under the age of 18 were asked to choose what factors made it more difficult to feed their children a healthy diet, what would help them provide a healthier diet and what made it difficult to give their children vegetables to eat.

In response, almost half of all parents surveyed (45%) said that because healthy food is more expensive than unhealthy food, it makes it more difficult. But more than half (56%) said discounts on healthier foods would help them provide their children with a healthy diet, and 41% said healthy free school lunches would make this easier.

When asked about the barriers to getting their children to eat vegetables, the main response from parents was that children prefer processed foods (38%), followed by children refusing to eat vegetables (37%).

During Healthy Eating Week, the British Nutrition Foundation is encouraging parents to achieve a ‘Veggie Victory’ with their children. This means serving two types of vegetables to their children for dinner every night. Parents should encourage their children to try the vegetables, but not be discouraged if they don’t eat them all.

Bridget Benelamsays Nutrition Communications Manager at the British Nutrition Foundation: “Vegetables are an essential part of a healthy diet and it’s important that children learn to love them. But we know it can be a struggle to get kids to eat vegetables. Many of us are on a tight budget, but there are cheaper options. For example, a portion of carrots can cost as little as 8 cents, beetroot around 10 cents and frozen vegetables such as peas, spinach or cauliflower less than 15 cents per portion. So it is really worthwhile to try extra vegetables this Week of Healthy Eating, so that your children can learn healthier habits.”

The Foundation offers a Veggie Victory rewards chart to use with kids, as well as a fact sheet, recipes and ideas for veggies on a budget, listing 15 veggies that average less than 50 cents per serving. These are available for download

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